Results For "markets"
207 News Found
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:
'Smaller markets offer better value'
In Viewpoints By M4G Bureau - February 10, 2014
An L&T Finance Holdings spokesperson tells Outdoor Asia how the OOH medium has delivered expectations.
Good Knight goes on a rural drive
In OOH News By VJ Media Bureau - December 06, 2013
Godrej has gone on a major promotional drive for its brand Good Knight's low smoke coil in the rural markets of Maharashtra.
Reliance's new 3G drive @ high impact sites
In Campaigns By MunmunSaha - August 29, 2013
RelianceTelecom is back in action in the OOH space to promote its new 3G proposition among its TG across different markets.
A dash of Bollywood masala to Wagh Bakri's brewing new campaign
In OOH News By Nabamita Chatterjee - August 23, 2013
The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra markets.
HP expands large format range for APAC markets
In OOH News By VJ Media Bureau - July 01, 2013
The new range is expected to help industrial printing companies produce high value applications with improved productivity, image quality and application versatility.
TVS leverages an outdoor media campaign in rest of Bengal
In OOH News By Nabamita Chatterjee - May 22, 2013
Executed by Enkon Private Limited, TVS Motors created brand awareness and reached out to larger target audience among rural markets across West Bengal
Take a break
In Digital OOH By - February 02, 2013
The world is becoming one big WiFi zone. It's available in bars, restaurants, trains, airports, supermarkets. There's even WiFi on Mount Everest. Result? People are constantly online.