Reliance's new 3G drive @ high impact sites
By MunmunSaha - August 29, 2013
RelianceTelecom is back in action in the OOH space to promote its new 3G proposition among its TG across different markets.


With a short and crisp messaging, the campaign manages to drive brand recall that easily gets registered in the mind of the target group, even without any of the out-of-box innovation in terms of formats.The campaign, has also seen Reliance coming into the outdoor space after a long time.
Prasun Kumar, Head - Brand, Communication and Insights, Reliance Communication,says speaking about the campaign "Reliance has launched an industry defining concept in data consumption - a first in industry

The objective was to reach the target group by creating an impact with the new propositions offered by Reliance. Together with other media presence the OOH plan was necessary to sustain the punch in order to hold the attention of the target group even when they are on move.We identified high impact sites throughout cities and went out with a simple message - 3G speed @ 2G rates. And it delivered huge eyeballs and impact which were evident from the lacks of calls received at our call centers as well as the early 3G adoption rates which broke all records. I congratulate team Kinetic Worldwide on

Kinetic Worldwide played a key role in the campaign not only in site selection, but also in the visibility and execution,being connected with all stakeholders from the local market, and keeping them in the loop.
Says Amit Sarkar,Chief Operating Officer, Kinetic Worldwide, "OOH was one of the key drivers of this campaign. Only impactful large formats were used at key locations in every market where the campaign was executed "
T Gangadhar - Managing Director- MEC,further shares his take giving a thumbs-up to the campaign, "The Reliance Mobile 3G @ 2G rates has been one of the most visible out of home campaigns in recent memory. A path breaking message like this needed a high-impact outdoor presence and that is exactly

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