Campaigns
Take a break
The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets. There’s even WiFi on Mount Everest. Result? People are constantly online.
Time for a break. Yes, the first brand that comes to mind when we want a break i.e. KitKat along with agency JWT Amsterdam, the Netherlands played it cheeky and created a Free No-WiFi Zone. In a radius of 5 meters, they blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course!
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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AssociationsBroadsign announces acquisition of Place Exchange
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Company NewsDoohClick partners with Quividi for measurement in DOOH and Retail Media
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Creative ConceptsMyntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation