Campaigns

Take a break

The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets. There’s even WiFi on Mount Everest. Result? People are constantly online.

Published

February 2, 2013

admin

Time for a break. Yes, the first brand that comes to mind when we want a break i.e. KitKat along with agency JWT Amsterdam, the Netherlands played it cheeky and created a Free No-WiFi Zone. In a radius of 5 meters, they blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course!

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