Campaigns
Sofa so tough!
How long can you stand your old couch? This was the question posed by a poster at the Lar Center’s Summer Sale which invited people to sit on it.
The sofa that resembled an old sofa was not very comfortable and that was the challenge. To promote the furniture retailer Lar Center’s Summer Sale, agency Ageisobar, São Paulo, Brazil, came with the ‘Mechanical Sofa’, a couch built with the innards of a mechanical bull. The offer — the longer you ride, the bigger your discount!
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CampaignsOpenAI turns billboards into canvases for creativity
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OACLaqshya Media’s Atul Shrivastava to join OAC 2026 panel discussion on a timely theme
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OACSeasoned brand marketer Abhishek Shetty to moderate a power-packed panel discussion at OAC 2026
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Company NewsConnect Network Inc. unveils IMMERSIVE: An agentic AI platform





