Campaigns
Take a break
The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets. There’s even WiFi on Mount Everest. Result? People are constantly online.
Time for a break. Yes, the first brand that comes to mind when we want a break i.e. KitKat along with agency JWT Amsterdam, the Netherlands played it cheeky and created a Free No-WiFi Zone. In a radius of 5 meters, they blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course!
-
Contracts & InvestmentsMubadala Capital & TWG Global to acquire Clear Channel Outdoor in $6.2 billion deal
-
Markets in FocusGlobal OOH market set for strong growth: Polaris Market Research
-
PeopleBritannia Industries appoints Puneet Das as CMO, Siddharth Gupta elevated to VP- Marketing
-
CampaignsIGP launches two-way interactive billboard for Valentine’s Day gifting