Results For "clutter"
42 News Found
OOH industry sceptical of BBMP's push for new ad policy
In OOH News By VJ Media Bureau - April 28, 2016
Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.
OOH clutter must be redirected to beautify the city landscapes
In OOH News By Nabamita Chatterjee - March 23, 2016
In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
Raise advertiser confidence in OOH: Sam Balsara
In OOH News By VJ Media Bureau - July 30, 2015
Sam Balsara, Chairman, Madison World, said it was imperative for the industry to reduce the clutter in the ad message. He threw light on two key factors that will invigorate OOH industry growth
Urban Ladder: From online to outdoor
In Viewpoints By M4G Bureau - April 02, 2015
Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.
Samsung's creates big impact through OOH
In Campaigns By Bhawana Anand - March 20, 2015
The objective was to create impact through larger than life media across a bouquet of locations that seamlessly cover metro cities. A proper mix of strategy and creativity made the product standout in the cluttered handset market.
"We Have Selected Avenues Where The Audience Is Relaxed"
In Viewpoints By M4G Bureau - February 27, 2015
Vishnu Telang of Khushi Advertising talks about the cluttered traditional media market, and how clients are looking for something clutter-free, innovative and exciting which Khushi delivers in its unique ambient media basket.
Forevermark's black & white campaign breaks clutter
In Campaigns By Jubilee Cardozo - November 26, 2014
The campaign ran for a total of 21 days in Mumbai, Chennai, Delhi, Bengaluru and other key cities
Swach Bharat campaign cleans OOH clutter
In OOH News By VJ Media Bureau - November 25, 2014
The orders issued by state-line takes cleaning drive in all parts of capital.
