Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

In Digital OOH By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

Luxury brands dominate JCDecaux media in LAX, Miami airports

In OOH News By M4G Bureau - December 17, 2021

These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers: JCDecaux

Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021

In OOH News By M4G Bureau - September 14, 2021

The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.

Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

In OOH News By M4G Bureau - August 16, 2021

Vandana Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

Madison Media is now M.P. Birla Cement’s AOR

In OOH News By M4G Bureau - June 28, 2021

The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

Sanjay Kaul launches start-up to enable brands tap rural markets

In OOH News By M4G Bureau - April 14, 2021

The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.

Noida Metro issues two advertising tenders

In OOH News By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

GHMC announces service centric OOH ad plans

In OOH News By M4G Bureau - February 01, 2021

As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.

Construction uptick boosts OOH recovery in Bihar

In OOH News By Pratima Pareek - December 15, 2020

Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway

Bosch Home Appliances appoints Isobar India as strategy & creative agency partner

In OOH News By M4G Bureau - December 11, 2020

The brand is poised to enhance its marketing strategy in India with this announcement