Luxury brands dominate JCDecaux media in LAX, Miami airports
By M4G Bureau - December 17, 2021
These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers: JCDecaux
Prestigious jewellery, watch, skincare, perfume, and fashion brands are making strong presence on JCDecaux media assets in Los Angeles and Miami international airports. “These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers,” states a report released on the OOH major’s US website.
“Airport advertising is ideal for luxury brands for more reasons than one. For last minute and duty-free shoppers, these brand interactions can act as point-of-purchase triggers in the in-airport retail environment. The environment also aligns with the high-class perceptions that these brands represent. According to JCDecaux Airport’s 2021 Perceived Value Study, the airport environment offers the ultimate brand impact, transferring the highest perceived value and prestige to advertisers compared to other channels,” states the report.