Vodafone showcases winning spirit on OOH

In Campaigns By Bhawana Anand - October 10, 2014

The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per recharge

Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale

In Campaigns By Bhawana Anand - October 08, 2014

The campaign set off much discussion across media and e-commerce circles

Cadbury tempts audience with'Ooze' effects on hoardings

In OOH News By Bhawana Anand - October 07, 2014

The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth

MHOA & Mumbai Police joins hands during festive season

In Campaigns By Jubilee Cardozo - October 01, 2014

During the Ganeshotsav festival, MHOA ran a social campaign across Mumbai, with focus on immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty

Vivanta launches strategic OOH campaign in the eastern markets

In Campaigns By Nabamita Chatterjee - September 30, 2014

The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.

Gionee creates cluster branding in Kolkata's Salt Lake

In Campaigns By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

Dollar rolls out 360 degree OOH campaign during Durga Puja

In Campaigns By Nabamita Chatterjee - September 27, 2014

The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.

Laqshya executes Cleartrip campaign at Hyderabad International Airport

In Campaigns By Jubilee Cardozo - September 25, 2014

The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals

GoAir goes outdoor to reinforce market presence

In Campaigns By Jubilee Cardozo - September 25, 2014

The campaign will culminate in mid-October

Digital music company Saavn tunes into the outdoor

In Campaigns By Jubilee Cardozo - September 23, 2014

Bright Outdoor Media executed the brand's 30-day campaign in Mumbai