Digital music company Saavn tunes into the outdoor

The US-based digital music company Saavn (South Asia Audio Video Network) is gaining popularity in the online music industry and the company recently decided to go out-of-home by launching a 30-day outdoor campaign in Mumbai for the awareness of the brand. It used billboards as its media strategy with the help of Client In House as their creative agency and Bright Outdoor as OOH partners.

Large format hoardings could be spotted all over Mumbai for a period of 30 days and with Bollywood heartthrob Ranbir Kapoor looking larger than life in these hoardings, it managed to attract quite substantial eyeball.       
 
Speaking about this campaign, Yogesh Lakhani, Founder, Bright Outdoor, said: "We are thrilled that a brand like Saavn trusted and selected us to partner in this campaign. OOH was one of the key drivers of this campaign. Bright Outdoor rose to the multiple challenges of media planning, optimising and maximising given the vast geographical spread of this campaign whilst ensuring a high quality execution and monitoring standard”.