MMRDA invites bid for branding rights

In OOH News By M4G Bureau - March 10, 2021

The licensing of branding rights at Mumbai Metro will be given for Line 2A and 7 Stations

Paras Dairy hops on to in-cab product sampling activity

In OOH News By M4G Bureau - March 02, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

MediBuddy unveils new brand tagline & logo

In OOH News By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

Aster Labs creates cluster branding at BMTC DOOH media

In Campaigns By M4G Bureau - February 26, 2021

The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done

Cab advertising back on growth gear

In OOH News By Bhawana Anand - February 25, 2021

Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising

Catch ‘Drishyam 2’ now on paper cups!

In Campaigns By Bhawana Anand - February 22, 2021

Innovative colour changing cup technology has been used on paper cups for the first time to create buzz around the Malayalam thriller flick

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

In OOH News By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

Walmart launches display self-serve platform

In Digital OOH By M4G Bureau - February 11, 2021

Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience

Manyavar signs pan India cinema branding deal with INOX

In Campaigns By Bhawana Anand - February 08, 2021

The ethnic wear brand becomes the first national one to advertise with INOX on a pan-India basis post lockdown

Budget 2021-22 likely to boost rural economy

In OOH News By Bhawana Anand - February 03, 2021

The strong thrust on highway, railways and airport development can accelerate the opening of rural economy