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What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads
In OOH News By N Jayalakshmi - July 29, 2023
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.
‘Location, scale & timing: make our wallscapes so desired’
In Campaigns By Rajiv Raghunath - July 27, 2023
For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.
Bandhan Bank SVP & Head - Marketing Apurva Sircar to address OAC 2023 in Delhi
In OOH News By M4G Bureau - July 21, 2023
Apruva Sircar will be participating in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’
Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports
In Campaigns By M4G Bureau - July 06, 2023
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
In Digital OOH By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.
Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN
In Campaigns By M4G Bureau - June 26, 2023
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
‘DOOH is fantastic, but pricing is a crucial factor’
In Viewpoints By M4G Bureau - June 24, 2023
Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth
UK’s TMW Unlimited, Trussell Trust help food banks support their local communities
In Digital OOH By M4G Bureau - June 21, 2023
Campaign was a winner in Ocean Outdoor’s annual digital creative competition
Worldcom OOH rolls out spectacular Dolce & Gabbana's 3D campaign in Lima
In Campaigns By M4G Bureau - June 16, 2023
The campaign promotes Dolce & Gabbana's new fragrance Q
Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury
In OOH News By M4G Bureau - June 16, 2023
Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC