Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear next to them mid-ride.
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the way cities look, feel, and grow.
IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the need to support small-budget campaigns and...
The campaign is executed by Laqshya Media Group
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems to be heading straight for litigation.
The campaign is conceptualised by Ogilvy India
The installation is done in partnership with OMD India and Osmo