Results For "WRI"
51 News Found
Eminent Film Writer & Director Vasanth S Sai to deliver the keynote at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 30, 2024
Vasanth S Sai will speak on ‘The art of story-telling: Essence of advertising’
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
Is programmatic suitable for all DOOH purchases?
In Viewpoints By Rajiv Raghunath - August 17, 2023
Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying
Regional brands writ large on Aurangabad OOH canvas
In Campaigns By M4G Bureau - February 01, 2023
Education services, personal care products, auto brands seen most
It’s a busy start to the year for OOH in Mumbai
In Campaigns By M4G Bureau - January 06, 2023
Brands of all hues writ large on billboards
‘It pays to go big on diversity of talent’
In Viewpoints By - December 27, 2022
The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.
Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes
In Campaigns By M4G Bureau - November 24, 2022
The brand has consistently opted for OOH formats to promote this product offering
Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 04, 2022
A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.
‘Now is the best time to include OOH as part of the media mix’
In OOH News By - February 21, 2022
With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.
Tamil Nadu Tourism arrives at New Delhi Railway Station to showcase attractive tourist destinations
In Campaigns By M4G Bureau - February 09, 2022
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs.