Tamil Nadu Tourism arrives at New Delhi Railway Station to showcase attractive tourist destinations
By M4G Bureau - February 09, 2022
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs.
As the country makes rapid recovery from the third big surge of Covid-19 cases, people are stepping out of their confines to rediscover the different facets of life through travel. Tamil Nadu Tourism, the department that develops tourism in the state of Tamil Nadu, has unfurled an attractive OOH campaign at the New Delhi Railway Station that commands a huge number of passenger footfalls every day.
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs. The colourful and alluring creatives beckoning the audience to visit the enchanting locales of Tamil Nadu has got some of the people to even take selfies with the campaign creative as the backdrop. This engagement is taking the campaign into the social media, with numerous posts on platforms like facebook and Whatsapp. The campaign is also running on mobile assets like display on board important trains.
Commenting on the rollout of the campaign, S Kumar, Managing Director of Srishti Communications said, “It is very gratifying to see Tamil Nadu Tourism repose so much faith in the OOH medium to build huge audiences for their campaign that is suitably titled as ‘Tamil Nadu – where stories never end’. The transit is a great medium for showcasing attractive tourist destinations, and we are fortunate to have had the opportunity of partnering Tamil Nadu Tourism in executing the campaign on a mix of static and digital assets.”