Vodafone amplifies road safety concerns

In Campaigns By M4G Bureau - January 31, 2018

Over 60 Vodafone volunteers participated in the ‘Vodafone Safety Bike Rally” in association with Meerut Traffic Police, and conducted ‘Nukkad Natak’ for public awareness of road safety

Bangalore Metro enters fast lane, leg up for OOH

In OOH News By M4G Bureau - January 12, 2018

The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space

Madurai police issues notice to ad firms to remove dysfunctional traffic light poles

In OOH News By M4G Bureau - January 10, 2018

The traffic lights poles with blinkers stationed at the traffic intersections are meant to caution the commuters crossing the roads. It is reported that many of those lights are dysfunctional but the advertising continues

Experiences Digital leverages crowd analytics to enhance media monitoring

In OOH Solutions By Amaan Kazmi - December 29, 2017

Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live

Madras High Court orders to remove large political displays on Coimbatore roads

In OOH News By Bhawana Anand - December 02, 2017

The decision has been taken against mammoth temporary political structures put up on the roads that pose a hazard to moving traffic and pedestrians; no challenges posed to legal OOH media

Marriot, Renault foremost advertisers at Coimbatore Airport

In OOH News By M4G Bureau - November 24, 2017

Coimbatore airport has emerged as a strong brand advertising destination with passenger traffic clocking 1.3 million annually; Times OOH holds exclusive media rights at Coimbatore and Trichy airports

CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

In Gallery By M4G Bureau - November 23, 2017

The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers

CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

In Campaigns By M4G Bureau - November 21, 2017

The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers

Govt plan to set up 100 new airports will further augment airport media opportunities

In OOH News By M4G Bureau - November 13, 2017

Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations

McDonald’s whips up data-driven campaign in UK

In Digital OOH By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop