Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

PrivyTV offers customised solutions for digital signage and kiosks

In OOH Solutions By Pray Jani - January 09, 2020

The tech-based company offers software and hardware-based solutions for airport and mall media

eg. communications extends media options at existing stations

In OOH News By Bhawana Anand - October 01, 2019

The new media formats are installed to suffice the increasing brand’s demand for metro advertising

TVS targets Gen Z with metro branding for new TVS NTORQ 125

In Campaigns By Bhawana Anand - September 30, 2019

The brand taps close to 2.2 lakh passengers per day with single station branding

Pantaloons celebrates youth’s go-getter spirit in new campaign

In OOH News By M4G Bureau - September 23, 2019

It is a 360° campaign with presence on TV, print, outdoor, digital and radio

oOh! turning NZ bqs into immersive mini sports arenas

In Digital OOH By Rajiv Raghunath - September 13, 2019

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

The Body Shop onboards Shraddha Kapoor as new brand face

In OOH News By M4G Bureau - September 10, 2019

The brand has launched 1st ever TV commercial; plans to further enhance the new brand face by adding other media promotions including outdoor branding

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

In Research By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

MTV adds flavour to show with content-based activation

In Campaigns By M4G Bureau - August 20, 2019

A group of people were kept inside a small house fabricated inside Lucknow mall

Ocean Outdoor to beam Rugby World Cup action in pact with ITV Sport

In Digital OOH By M4G Bureau - August 20, 2019

Ocean screens will broadcast 60 second clips throughout the 2019 World Cup, starting on September 20