NY-based KAP Media crafts spectacular building wraps

In Campaigns By Rajiv Raghunath - March 26, 2024

The OOH works of art promote popular entertainment shows and cultural events

Prime Video teases customers with hints for upcoming releases

In Campaigns By Sakshi Sanghavi - March 20, 2024

70 upcoming movies, series and TV shows unveiled

Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

In OOH News By M4G Bureau - February 15, 2024

This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world

Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

In Research By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital

MTV Roadies – Karm ya Kaand joins forces with Maharashtra Highway Traffic Police for innovative road safety campaign

In Campaigns By M4G Bureau - October 09, 2023

500 Roadies-branded helmets given away to riders

Enrique Tomas chooses nsign.tv for its new vending machines at Barcelona Airport

In OOH News By M4G Bureau - September 25, 2023

The Catalan ham chain relies on multi-award-winning digital signage software for new vending models.

Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action

In Campaigns By M4G Bureau - September 15, 2023

Fans will be able to watch highlights and big moments from the games on 18 DOOH screens across eight cities in the UK.

Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.

‘TV and DOOH complement each other’

In Viewpoints By Aayush Mohanan - August 18, 2023

Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.

Apple TV announces Lionel Messi’s MLS arrival with cryptic billboard

In Campaigns By M4G Bureau - July 18, 2023

Messi moved to David Beckham-owned Inter Miami CF of the Major League Soccer after expiration of his contract at French club PSG