Apple TV+ casts Severance on Hard Rock San Diego exterior

San Diego Comic-Con (SDCC) 2022, arguably one of the best-attended pop culture events in the world, had a large number of attendees spending time outside the official activities of the Con at the gigantic pop-up attractions that entertainment brands construct in nearby parking lots, parks and public spaces. That included OOH builds. 

One of the attractions was the exterior branding of the Hard Rock San Diego for Apple TV+ highlighting their new show, Severance. The building wrap was executed by San Diego-based experiential marketing firm, GDX Studios (formerly Grandesign).