Campaigns
Apple TV announces Lionel Messi’s MLS arrival with cryptic billboard
Messi moved to David Beckham-owned Inter Miami CF of the Major League Soccer after expiration of his contract at French club PSG
Argentinian star and seven-time Ballon d’Or winner Lionel Messi officially moved from Paris Saint Germain to MLS’ Inter Miami CF, the Major League Soccer (MLS) club owned by David Beckham.
Apple TV used the moment to announce his arrival with a unique billboard in the heart of Miami. The creative features a pink goat emoji followed by the text “now on Apple TV”. While the copy may not seem random, it is in fact a combination of references.
Messi is colloquially referred to as the GOAT which is an acronym for ‘Greatest of all Time’ owing to his glamourous career whereas the pink colour refers to Inter Miami’s jersey colours, implying in a clever manner that the perhaps the greatest player of all time has officially arrived in Miami. Additionally, the latter half of the copy is a subtle reminder to fans that MLS games can be viewed exclusively on Apple TV.
In February 2023, MLS and Apple entered a 10-year partnership for MLS Season Pass – a subscription service available in over 100 countries and regions where customers can watch MLS games.
BKC station of Metro 3 Aqua Line to be called Kotak Bandra-Kurla Complex metro station
Medimix shines on cab advertising in Mumbai, Pune and Delhi
Times OOH transforms SSRIA airport with cutting-edge digital video walls
Santosh Padhi (Paddy), CCO and Ayesha Ghosh, President move on from W + K India
The Advertising Club announces the managing committee for the current fiscal of 2024-25
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
WE ARE HIRING BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must)...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
Marketing Executives With A Flair For Writing
Job Type: Full Time Job Location: Bangalore, Mumbai
Mumbai City FC announces Capital Group as Official Outdoor Media partner for ISL 2024-25 season
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Torrent Advertisers secures exclusive advertising rights for Baba Saheb Ambedkar Bus Terminal, Bhubaneswar
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Air passenger traffic growth at Indian airport rangebound
However, the traffic volumes have grown month-to-month compared to corresponding months of 2023
Shree Advertising secures CIDCO contract for high-Impact Ad spaces at key Navi Mumbai railway stations
The five-year contract covers strategically important stations along the Belapur-Panvel (BR) Rail Corridor and the Nerul-Uran (NUR) Rail Corridor, including...
Khushi Advertising wins advertising contract for Forum South Bengaluru Mall
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The...
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
OOH campaign revives iconic Joker scene with stunning staircase artwork
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
Britannia’s “Ting Ting Ti Ding” campaign turns heads with new bread packaging
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
“With digital content, you don’t have to wait for the product to be manufactured”
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OAAA, OMA, Outsmart, and IAB Tech Lab unite to launch OpenDirect 2.1
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo secures $25 Million to expand its dominance in digital outdoor advertising
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...
‘Sensor-based AI technology is changing the game’
Kamalnath, CEO of Arham World, delves into these issues and shares how innovative solutions, from smarter hardware to AI-driven content,...
Perion at the forefront of pDOOH surge
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can...
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Contracts & Investments
Mumbai City FC announces Capital Group as Official Outdoor Media partner for ISL 2024-25 season
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International EventsMedia for a better world event marks milestone in sustainable OOH media
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Digital DisplayTimes OOH transforms SSRIA airport with cutting-edge digital video walls
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PeopleSantosh Padhi (Paddy), CCO and Ayesha Ghosh, President move on from W + K India
