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'Kon Hoeel Marathi Crorepati' reaches interiors of Maharashtra
In OOH News By VJ Media Bureau - May 15, 2013
A month long activation across the length and breadth of Maharashtra through a unique van activation devised to increase mileage for the show.
TRPs for TV, eye balls for DOOH?
In Viewpoints By M4G Bureau - May 07, 2013
While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.
Once upon a campaign
In Digital OOH By VJ Media Bureau - April 11, 2013
The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series'Once Upon a Time.'