Campaigns
Once upon a campaign
The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series’Once Upon a Time.’
Fairy Tales have a never dying charm. Cashing in on this, TVNZ turned existing Eyelite sites into 2 m high fairy tale books to promote the second season of the television series,’Once Upon A Time’. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. The giant book was visible across malls in Auckland. The campaign was ideated by Contagion, a New Zealand based agency l
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Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
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The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
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Lonavala rains: Lovers point, and now, singles point
The campaign is executed by MOMS Outdoor
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Live UV around Ocean Outdoor screens burns different skin tones in real time
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Campaigns
Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
