Results For "TRAI"
201 News Found
DMRC Train Wrap: Profitable or Not?
In OOH News By Bhawana Anand - December 05, 2014
This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.
Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - October 10, 2014
Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation
B'lore division of SW Railway invites bids for wrapping/painting Rajdhani & Shatabdi trains
In OOH News By VJ Media Bureau - September 23, 2014
Bids invited for display of advertisement through fleet graphic films by full wrapping/painting of the exterior of four rakes of train. No.22691/92 & 22693/94 Rajdhani Express, and one rake of train. No. 12027/28 Shatabdi Express
EG Communications bags exclusive rights to wrap trains on 3 DMRC lines
In OOH News By Bhawana Anand - September 08, 2014
EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process
Times OOH: Trailblazing the fast lane
In OOH News By Rajiv Raghunath - July 18, 2014
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
OLX gives Mumbai Metro an orange hue
In OOH News By Bhawana Anand - June 24, 2014
OLX has branded both the exterior and interior of Mumbai Metro train
IKEA's space -saving message with an RGB billboard
In OOH News By Bhawana Anand - March 05, 2014
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home the need to innovate in order to beat the problem of space constraint. Outdoor Asia gives you the details.
'We just need a tipping point to be creative'
In Viewpoints By M4G Bureau - February 04, 2014
In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.
Innovative outdoor display permitted at Rapid Metro, Gurgaon
In OOH News By Bhawana Anand - November 13, 2013
The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.
OAC 2013:"Lead to Excellence, the importance of soft skills†by Jesslina Sahni
In OOH News By VJ Media Bureau - June 29, 2013
Worked as a training consultant for more than 13 years for some of the best and highly reputed companies, Jesslina Sahni-Training consultant, speaks to us on the importance of soft skills in attaining excellent leadership.