EG Communications bags exclusive rights to wrap trains on 3 DMRC lines
By Bhawana Anand - September 08, 2014
EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process
However as per tender, only 10 per cent of the exterior of each train can be wrapped for advertising.
According to the DMRC data, Line 2 covers 44.94 km, Line 3 covers 49.94 km and Line 4 covers 8.74 km and the network comprises six operational lines with a ridership of around 2.7 million commuters per day. The media owner will be using high-quality vinyl for wraps.
"This branding option was suggested by various media owners and now we have managed to bag the rights. This is not just a train wrap but we consider this as the longest moving billboard covering approx.. 6,500 sq. ft. Both lines are the busiest metro tracks so it will be a great opportunity for brands to tap a large audienceâ€, said Praveen Gupta, Director, EG communications.
The wrap will begin from mid-October this year.