'Ease of execution key to driving spends'

In Viewpoints By M4G Bureau - December 09, 2013

Abhishek Bhattacharya, Head, Marketing - East, Ambuja Cements Limited, talks about the challenges and potential of the OOH medium in West Bengal.

Clutter: Whose call is it?

In OOH News By VJ Media Bureau - November 22, 2013

The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.

Berger Silk adds colour to OOH

In OOH News By Nabamita Chatterjee - November 22, 2013

The brand made its presence felt at major cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat and many more.

UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...

In OOH News By VJ Media Bureau - November 14, 2013

While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.

'We need an education platform to create OOH awareness'

In Viewpoints By M4G Bureau - July 31, 2013

K.B. Agarwal, Managing Director- Rupa & Company Ltd, a big OOH spender, feels there is need for a well equipped OOH education platform in order to tackle issues such as measurement and monitoring in the industry.

Tata Housing's Spanish spectacle at La Montana

In OOH News By VJ Media Bureau - July 15, 2013

Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.

OAC 2013: Outdoor Advertising Convention (OAC) 2013 kicks off in Goa

In OOH News By VJ Media Bureau - July 05, 2013

The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

Dollar's Bigboss takes big steps with OOH!

In Campaigns By Nabamita Chatterjee - May 16, 2013

The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.

Milestone Brandcom taps rural market with Milestone Outland

In OOH News By VJ Media Bureau - May 01, 2013

The communication division aims to address low income and rural consumers; ropes in Ajay Sundaram as Country Head & Vice President, Milestone Outland.