Times Prime teams up with Prooh Technologies for Members’ Fest campaign

In OOH News By M4G Bureau - February 14, 2023

Times Prime has expanded its successful outdoor campaign from Cyber Hub, Gurgaon to 35 locations across the Delhi NCR region

Goldmedal boards Mumbai Metro 2A, 2B, 7 Lines with internal, external branding

In Campaigns By M4G Bureau - January 19, 2023

In Goldmedal's latest transit media campaign, MOMS successfully blends aesthetics and convenience within Mumbai Metros

Senthil Kumar, CBO, Dindigul Thalappakatti to address 1st South India Talks OOH Conference on Jan 20

In OOH News By M4G Bureau - January 09, 2023

Senthil Kumar will be speaking on the theme of ‘Leveraging OOH for hyperlocal advertising - key success factors’.

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

In Research By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker at OAC

In OOH News By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as actor R Madhavan kept the audience hooked, sharing some interesting anecdotes and insights from his life in an insightful conversation with Rajiv Raghunath, Managing Editor , Media4Growth and Outdoor Asia.

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

Actor, Producer, Motivational Speaker R Madhavan to address Outdoor Advertising Convention 2022

In OOH News By M4G Bureau - July 21, 2022

R Madhavan, who has played the lead role in several Hindi and Tamil films, commands a pan-India appeal with his success in Bollywood and southern India film industries alike.

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

In OOH News By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.