Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

New digital display array calls out to travellers at Mumbai Airport

In Gallery By - August 06, 2019

Already installed, the new digital display array is a powerful medium for brand storytelling

Times OOH unveils new UHD digital displays at Mumbai Airport

In Digital OOH By Bhawana Anand - August 06, 2019

Already installed, the new digital display array is a powerful medium for brand storytelling

DMRC promotes environment awareness among school kids

In OOH News By M4G Bureau - June 06, 2018

The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day

“Interactive OOH will provide more storytelling opportunities’

In Viewpoints By Bhawana Anand - October 02, 2017

A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.

Savlon Unveils'Savlon Swasth India Mission' on Children's Day

In OOH News By VJ Media Bureau - November 15, 2016

The programme introduces interactive activities including a series of storytelling and visual engagements that educate and encourage children to adopt good hand hygiene practices.

Sonic unveils action-packed activation programme to engage with kids & youth

In OOH News By VJ Media Bureau - May 30, 2014

The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes