Results For "Silk"
16 News Found
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
Mondelez’s new V Day question: How far will you go for love ?
In Campaigns By M4G Bureau - February 12, 2021
The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities
Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation
In OOH News By M4G Bureau - January 18, 2021
The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign
Did AXE just answer Cadbury’s question?
In OOH News By M4G Bureau - February 14, 2020
This Valentine’s Day, the deo brand answers Cadbury Silk OOH question ‘How far will you go for love?’
Mondelez India asks an important question this Valentine’s Day
In Campaigns By M4G Bureau - February 13, 2020
A multimedia campaign also includes OOH medium as a reminder tool for the masses
Cadbury Dairy Milk Silk ropes in Kartik Aaryan
In OOH News By M4G Bureau - August 28, 2019
The association is an endeavour to further strengthen brand’s connection with youth