Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation
By M4G Bureau - January 18, 2021
The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign
Mondelez India, the makers and bakers of some of the country’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, etc., launches a unique product innovation under its premium chocolate segment, Cadbury Dairy Milk Silk Mousse, kick-starting the New Year on a premium chocolatey note.
The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign #ScoopIntoChocolateHeaven at the back of a film on TV & digital platforms, social media influencer strategy, impactful in-store visibility, on-ground & outdoor activation.
Commenting on this new launch Anil Viswanathan, Senior Director, Marketing (chocolates), Insights and Analytics, Mondelez India, said, “With new product innovation as one of the cornerstone of our growth strategy, Cadbury Dairy Milk Silk has always stood for the best taste of chocolate in the country, pioneering an assortment of first of its kind experiences for the consumers. With its light texture of the mousse centre filling whisked to perfection, Cadbury Dairy Milk Silk Mousse is the ultimate indulgent experience that is sure to delight our consumers who are always on the lookout for unique and innovative experiences. We believe that this innovation created in line with our efforts to redefine the chocolate eating experience will help us further capitalize on the premium segment as we expand our snacking footprint in the country.’’