Continuing their Valentine’s Day ritual, Mondelez India is back to spread the love in the air. Cadbury Dairy Milk Silk and Valentine's Day have been synonymous to each other for almost a decade capturing hearts with the "Say it with Silk" proposition. This year, the brand followed an unconventional path and reinvented the expression of love with the “How far will you go for love” campaign. A concept was conceived to nudge consumers to try and go beyond the usual and make it special for their partner this Valentine’s Day.  

A multimedia campaign rolled out across social media, music apps, TV also woos the audience via enticing OOH campaign spotted in Mumbai, Delhi and other markets.

Commenting on the strategy for this Valentine’s Day, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India said, “We have received great admiration with the Pop Your Heart campaign over the couple of years and we are thrilled to take it into its third year. As leaders of the chocolate category in India, we attempt to identify new occasions and offer innovative ways for customers to convey their emotion with our products. These simple yet impactful ways help us to stay connected with our consumers. We hope our new heartwarming film and other exciting bundle on eCommerce will urge our consumers to go beyond their limits, for their loved ones, this Valentine’s Day.”