Results For "Silk"
16 News Found
Cadbury tempts audience with'Ooze' effects on hoardings
In OOH News By Bhawana Anand - October 07, 2014
The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
Activation versus traditional OOH
In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.
Feel the 'Silk' melt as you walk
In Gallery By - December 10, 2013
Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates
Berger Silk adds colour to OOH
In OOH News By Nabamita Chatterjee - November 22, 2013
The brand made its presence felt at major cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat and many more.
Making the best of what's available
In Viewpoints By M4G Bureau - October 22, 2013
In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.
