Results For "SME"
35 News Found
pDOOH platform Adomni records 1,200% revenue growth
In OOH News By Rajiv Raghunath - November 17, 2021
Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release
L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation
In Campaigns By M4G Bureau - October 01, 2021
As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world, with a showstopping projection to invite media and influencers to the ‘Stand Up Against Street Harassment’.
Carat India wins media mandate for SUGAR Cosmetics
In OOH News By M4G Bureau - September 24, 2021
As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.
IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business
In OOH News By Rajiv Raghunath - May 28, 2021
The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.
‘Leveraging IoT For OOH’
In Viewpoints By Rajiv Raghunath - May 17, 2021
Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.
Moving Walls’ LMX partners Australian online ad platform CAASie
In Digital OOH By Rajiv Raghunath - April 28, 2021
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
‘Advertising when made accessible to SMEs will definitely bring revenues’
In Gallery By - March 22, 2021
Srikanth Ramachandran, Group CEO, Moving Walls talks about the unique positioning of VideOOH.Deals platform
Digital + Outdoor top media combo for SME category, says report
In Research By Bhawana Anand - January 12, 2021
A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs
Madison Media wins Media AOR for RSH Global Private Limited
In OOH News By M4G Bureau - October 01, 2020
The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.
Logistics cut out for SMEs
In OOH News By Bhawana Anand - September 17, 2020
Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.