pDOOH platform Adomni records 1,200% revenue growth
By Rajiv Raghunath - November 17, 2021
Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release
Adomni, the leading programmatic DOOH advertising planning and buying platform, has announced significant growth in its US operations. In the past year, the company grew its ad revenues over 1,200% and has raised more than $30 million in new growth capital.
The company’s release states that much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH. As major brands rethink their advertising playbook, Adomni and programmatic DOOH have emerged as a powerful way to capture consumer attention and drive performance marketing outcomes.
“Fuelled by shifts in consumer behaviour and a trend toward tighter consumer privacy on mobile devices and in web browsers, DOOH advertising is currently hot,” said Jonathan Gudai, co-founder and CEO of Adomni. “The oldest ad medium, out-of-home, is digitising at a rapid rate and programmatic buying and selling is exponentially growing its share of all digital out-of-home campaigns.”
“Adomni is at the forefront of programmatic DOOH, with over 500,000 connected digital out-of-home screens that are able to be reached through an easy-to-use online planning and buying platform,” said Mike Cooper, who recently joined as global president and CRO of Adomni.
Steven Van Blarcom also recently joined the company as senior vice president of growth and business development. Adomni plans to more than double its staff over the next year.
The Adomni release cites the following recent achievements:
- Adomni formed an exclusive partnership with the largest sports data company in the world – Sportradar – to bring new sports betting advertising capabilities to the DOOH space.
- Adomni has struck an exclusive partnership with the new holding company agency Meet the People.
- Adomni and JC Decaux will programmatically integrate through the VIOOH SSP by the end of 2021, enabling new DOOH screens in over a dozen countries around the world to be reachable through the Adomni DSP.
The release featured the following statements from the company’s key clients:
Kylie Jenner, CEO, Kylie Cosmetics: “It’s always exciting to find new ways to connect with people and I loved the idea of being able to have my Kylie Skin campaign show up on billboards simultaneously across the whole country, to tie in with everything I was doing on social media to promote my skincare launch.”
Kristopher Cichoski, Executive Director of Media Buying, WynnBET: “Digital out of home is certainly an always-on channel and Adomni checks all the boxes that we need to keep driving our performance marketing efforts—from targeting capabilities to having more flexibility with our dayparting media to activating dynamic creative and scaling up or down quickly.”
Touria Carson, Senior Manager of Growth and Digital Marketing, Thorne: “Out of home advertising has the ability to reach the masses by cutting through digital noise, which is largely seen today with consumers suffering from digital device burnout. Programmatic out-of-home allows us to be fluid with budgets, target customers only through a certain time period during the day, and update campaign creative easily.”
Dana White, President, UFC: “Whether we are promoting our pay-per-views a week in advance or making a last-minute push to sell tickets the day of the fight, 100% of our out-of-home advertising starts on Adomni.com.”