Results For "Report"
234 News Found
‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’
In Research By M4G Bureau - December 11, 2017
IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%
OMA to develop Automated Proposal Platform with Red Ant Design
In OOH Solutions By M4G Bureau - December 08, 2017
The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports
Globally, apart from Digital, OOH is the only medium growing: GroupM study
In Research By M4G Bureau - December 05, 2017
The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors
Zenith adex report pegs OOH growth at 5% in 2018
In Research By M4G Bureau - December 04, 2017
Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%
TRA pens down list of India’s Most Attractive Brands
In Research By M4G Bureau - October 25, 2017
Samsung, LG, SONY, TATA and Honda take the top 5 positions in the list
Greater Chennai Corporation mulling over bringing OOH back on streets
In OOH News By Bhawana Anand - October 05, 2017
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
Magna predicts US full year OOH ad revenues to grow at +1.7%
In Research By M4G Bureau - September 26, 2017
The report predicts the outdoor revenue to touch $7.9bn
"OOH is the most multifaceted medium"
In Viewpoints By M4G Bureau - September 06, 2017
As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.
APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space
In Digital OOH By M4G Bureau - September 06, 2017
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
Unipoles dismantled on highway stretch in Chennai following RTI
In OOH News By M4G Bureau - September 05, 2017
The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai