Results For "Report"
233 News Found
Large format printer market posts strong growth in Q1 2018: IDC Report
In Research By M4G Bureau - May 23, 2018
The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth
Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports
In OOH News By M4G Bureau - May 15, 2018
The advertising was mainly directed at giving publicity to the government’s development programmes
India Today’s breaking news through OOH channel
The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
India Today’s live reporting through OOH channel
In Campaigns By Bhawana Anand - May 14, 2018
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
All-party meet in Kerala backs ban on use of PVC flex for advertising
In OOH News By M4G Bureau - May 09, 2018
K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
IOAA intensifies action on illegal sites; to report matters directly to brands
In OOH News By Rajiv Raghunath - May 07, 2018
In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body
Airport advertising is an impactful influencer, says study
In Research By M4G Bureau - April 24, 2018
A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport
JCDecaux Australia partners with Seedooh to verify OOH campaigns
In Digital OOH By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
‘Only OOH likely to post net revenue growth in US in 2018’
In Research By M4G Bureau - March 26, 2018
In US, OOH is going to be the only traditional medium expected to have fruitful growth attributed by the digital and ambient advertising formats, reports MAGNA