'Innovations will drive spends'

In Viewpoints By M4G Bureau - July 25, 2013

Amitesh Rao, Director - Brand & Media, MTS India, feels only innovations, measurability and ROI will really drive greater investments in OOH.

OAC 2013:"Sharing Responsibility - Is client playing its part?”

In OOH News By - June 22, 2013

How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.

Creating fairytales through outdoors

In Digital OOH By VJ Media Bureau - May 28, 2013

Contagion New Zealand creates fantasy in the real world for the television series - Once Upon A Time.

Fear Factor goes fearless on OOH

In Campaigns By Bhawana Anand - April 16, 2013

Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.

Vespa lands in style!

In Campaigns By Reena Mehta (with inputs from Archana Singh) - March 23, 2013

The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.

Drink but don't drive

In Campaigns By Bhawana Anand - March 05, 2013

In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.

Free dive into a creative campaign

In OOH News By Bhawana Anand - January 09, 2013

Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.