Videocon's festive OOH promotes D2H in the East

In OOH News By Nabamita Chatterjee - October 18, 2013

The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

'Need more client participation to drive OOH innovation'

In Viewpoints By M4G Bureau - September 02, 2013

Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read on…

'She' is the star in this SET show on OOH

In OOH News By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

'It will remain a support medium if it can't be measured'

In Viewpoints By M4G Bureau - August 06, 2013

Arindam Sengupta, Head - Brand & Marcom at UNINOR, reiterates the importance of measuring the OOH medium.

Zee Bangla scripts 3D innovation

In Campaigns By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.

Nokia's colour splash to raise awareness in Mumbai

In OOH News By VJ Media Bureau - July 17, 2013

Adding color to the zebra crossings, Nokia along with the PWD Ministry aims to increase awareness on the importance of zebra crossings for the safety of the pedestrians.

Vodafone initiates calling facilities for pilgrims

In OOH News By VJ Media Bureau - July 15, 2013

The'Vodafone Mobile Trucks' are equipped with mobile phone charging points, recharge vouchers and free calling facilities for pilgrims undertaking the annual padayatra from Dehu to Pandharpur.

OAC 2013: Irene Revilla on the importance of Transit Media

In OOH News By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

OAC 2013:"Lead to Excellence, the importance of soft skills” by Jesslina Sahni

In OOH News By VJ Media Bureau - June 29, 2013

Worked as a training consultant for more than 13 years for some of the best and highly reputed companies, Jesslina Sahni-Training consultant, speaks to us on the importance of soft skills in attaining excellent leadership.