Abhijit Sengupta, CEO, OAP Mediatech to model brand panel discussion at Gujarat Talks OOH today

In OOH News By Sakshi Sanghavi - April 23, 2024

The session will highlight the importance of national brands spending on OOH in Gujarat

‘Gujarat is a very important market’

In Viewpoints By M4G Bureau - April 15, 2024

“The rich heritage, cultural vibrancy, and high affluence amongst the consumers make the state very attractive for OOH advertising," remarks Vinkoo Chakraborty, President of Rapport Chrome as she offers her insights on the Gujarat OOH market.

NY-based KAP Media crafts spectacular building wraps

In Campaigns By Rajiv Raghunath - March 26, 2024

The OOH works of art promote popular entertainment shows and cultural events

Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres

In OOH Solutions By M4G Bureau - March 15, 2024

The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.

Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry

In OOH News By Rajiv Raghunath - March 14, 2024

Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.

UP Govt examining road safety norms pertaining to roadside advertising

In OOH News By M4G Bureau - March 11, 2024

The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road

Prime Video addresses the ‘Elephant in the Room’ through a hard-hitting promotion of its Original Series ‘Poacher’

In Campaigns By M4G Bureau - February 23, 2024

The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching

‘OOH needs to major on impact as well as measurement in 2024’

In Viewpoints By M4G Bureau - January 16, 2024

WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.

Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District

In Digital OOH By Rajiv Raghunath - January 16, 2024

Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”

‘OOH is an important channel to connect with corporate audiences’

In Gallery By - January 09, 2024

MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.