Results For "RITES"
41 News Found
Address underlying issues to make railway packages attractive: Media owners
In OOH News By Bhawana Anand - August 28, 2017
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably
RITES calls for bids for Mumbai Area OOH ad package
In OOH News By M4G Bureau - August 23, 2017
The Pre-bid meeting will be held in Mumbai on August 29
Vancouver's Car2Go unfurls unique experiential activation
In Digital OOH By M4G Bureau - May 29, 2017
Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.
Pre-bid meeting for 7 Railway zonal packages on April 20
In OOH News By Rajiv Raghunath - April 13, 2017
The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.
OOH industry needs to reshape conversations, manage perceptions
In Viewpoints By M4G Bureau - August 06, 2015
Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions
DOAA members, agencies endorse draft agreement on volume discount
In OOH News By Bhawana Anand - June 25, 2014
Agency officials urged DOAA to look into the issue of payment delays from clients
Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'
In Campaigns By Nabamita Chatterjee - April 07, 2014
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.
Activation versus traditional OOH
In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.
'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.