Results For "Planning"
215 News Found
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.
Smita Jha to set the tone for OAC 2015 deliberations
In OOH News By VJ Media Bureau - July 07, 2015
Smita leads the Entertainment & Media Practice at PwC India. She has over 21 years of media experience in this sector and leads projects in consulting relating to strategy -- entry, growth & expansion, business planning, operational efficiencies, cost reduction and regulation for media companies.
DDB MudraMax-Media appoints Gerald Roche as Sr VP
In OOH News By VJ Media Bureau - June 04, 2015
Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades
Daikin creates a cool connect via IPL
In Campaigns By Bhawana Anand - May 08, 2015
The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds to develop real connection with the audience.
Apple creates brand story at DND
In Campaigns By Bhawana Anand - February 11, 2015
Times OOH underwent strategic planning to create a specific Iphone zone.
Rajarhat Central draws attention with OOH campaign
In Campaigns By Nabamita Chatterjee - December 29, 2014
Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.
Wildcraft appoints DDB Mudramax for all media activities
In OOH News By VJ Media Bureau - December 24, 2014
DDB Mudramax will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation for Wildcraft.
DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning
In OOH News By VJ Media Bureau - December 02, 2014
Sumeer brings to the agency an experience of over 15 years in communications across brands
DDB Dubai wins regional Porsche business
In OOH News By VJ Media Bureau - August 26, 2014
DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers
Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading
In OOH News By Nabamita Chatterjee - August 05, 2014
Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory