Results For "Planning"
215 News Found
DDB Mudra Group reconstitutes Executive Board
In OOH News By VJ Media Bureau - July 28, 2014
DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
In OOH News By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
Milestone Brandcom launches measurement matrix Milestone Optimizer
In OOH News By VJ Media Bureau - June 13, 2014
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
Laqshya Media Group unit extends Dubai BQS contract
In OOH News By VJ Media Bureau - April 09, 2014
The company is planning to install vending machines at bus shelters for additional advertising space.
'Geo targeting & scientific planning will maximize reach in cities'
In Viewpoints By M4G Bureau - March 06, 2014
Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.
'Agencies must go beyond planning and buying'
In Viewpoints By M4G Bureau - February 10, 2014
Tiju Easow, VP Marketing, Muthoot Fincorp, tells Outdoor Asia why the OOH media will always be important to the brand, and more...
'We just need a tipping point to be creative'
In Viewpoints By M4G Bureau - February 04, 2014
In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.
'Airports are not just about selling sites'
In Viewpoints By M4G Bureau - February 04, 2014
Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.