Kolte Patil's message in a Match Box!

In Campaigns By MunmunSaha - December 18, 2013

Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.

Activation versus OOH: Clearly defined roles

In Viewpoints By M4G Bureau - December 12, 2013

Nabendu Bhattacharya, Founder-Member and MD, Milestone Brandcom, tells Outdoor Asia how Activation can play an effective role in influencing consumer's purchase decision.

Vodafone rides high on LED displays for Pay Go

In OOH News By Bhawana Anand - December 11, 2013

Bates CHI & Partners innovates with LED to capture the internet users.

Aircel - Perfect Goal

In Gallery By - December 10, 2013

OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.

Blenders's Pride - Fashioned OOH

In Gallery By - December 10, 2013

Platinum Outdoor adopted an innovative appoach to display the Blenders Pride Fashion Tour 2012 at Hyderabad airport.

'Just open up', says Tata Docomo and how!

In Campaigns By Bhawana Anand - November 30, 2013

'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.

'Agencies can facilitate collective growth'

In Viewpoints By M4G Bureau - November 18, 2013

In Tier II and tier III cities, dealing directly with brands might be the general norm among media owners. But Raj Mohanty, VP, Kinetic India highlighted the role agencies can play in the OOH industry at the'UP Talks OOH' event held in Lucknow on November 15, 2013.

Innovative outdoor display permitted at Rapid Metro, Gurgaon

In OOH News By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

'Zee Bangla Cinema Corridor' attracts numerous TG!

In OOH News By Nabamita Chatterjee - October 23, 2013

This OOH display option gives the brand a larger-than-life effect.

OLX's'click, upload & sell' campaign

In Campaigns By Bhawana Anand - October 21, 2013

In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.