Vodafone rides high on LED displays for Pay Go
By Bhawana Anand - December 11, 2013
Bates CHI & Partners innovates with LED to capture the internet users.
Vodafone's Bihar and Jharkhand circle marketing team partnered with their outdoor partner Bates Chi & Partner to come up with an innovative outdoor campaign to promote their "Pay Go Campaignâ€. The concept behind promoting of the Pay Go campaign was to convert desktop internet users into mobile internet users. The campaign also promoted the New Pay Go Tariff of 2p/10KB as against the earlier 10p.
The campaign was rolled out in six zonal towns across Bihar & Jharkhand targeting Mobile, Tablets and Desktop internet users. The campaign was mainly seen across mediums like hoardings, unipoles and BQS. Innovation was done on hoarding & bus shelter formats. On hoarding, the offer'80% OFF' was made eye-catchy with a cutout and LED in the back & front to give the 3D effect. Also, the front LED had a blinking effect in order to make the innovation more attractive. The campaign was a success and attracted many eye balls.