ITC grabs eyeballs at Chennai's mega bus terminus

In OOH News By VJ Media Bureau - August 20, 2013

The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.

Ooh the chemistry: ITC'Engages' with couples in new campaign

In Campaigns By VJ Media Bureau - August 14, 2013

ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.

Giraffe Advertising wins display rights for bus terminals

In OOH News By VJ Media Bureau - July 25, 2013

The bus terminals to take reach to over 2 million people per day

OAC 2013: Activation will have its own role to play

In OOH News By VJ Media Bureau - July 06, 2013

Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.

OAC 2013: Irene Revilla on the importance of Transit Media

In OOH News By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

Everyuth Menz: Well played on OOH

In Campaigns By VJ Media Bureau - June 28, 2013

In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin” across different cities.

OAC 2013:"Sharing Responsibility - Is client playing its part?”

In OOH News By - June 22, 2013

How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.

Times OOH acquires advertising rights at T2 in Mumbai Airport

In OOH News By VJ Media Bureau - June 19, 2013

For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal as well as sponsorship and promotion opportunities.

Porsche 911 makes a stylish statement at BIAL

In OOH News By VJ Media Bureau - May 17, 2013

In association with JCDecaux, the stunning display of Porsche captures the elite passengers at the arrival gates in Bengaluru International Airport.

Central Railway invite bids for displaying advertisements at CSTM

In OOH News By VJ Media Bureau - April 23, 2013

The contract from Central Railway,Mumbai Division, offers a total area of 91,863 sq. ft display space for a duration of three years.