Times OOH acquires advertising rights at T2 in Mumbai Airport
By VJ Media Bureau - June 19, 2013
For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal as well as sponsorship and promotion opportunities.
Announcing the award of the contract, Rajeev Jain, CEO, Mumbai International Airport Private Ltd. said, "GVK CSIA is one of the busiest airports in the country and indeed an international gateway to India. This allows for the otherwise elusive opportunity for advertisers to target not just the itinerant Indian, but global audiences as well. We have been working closely with TIM over the last five years to make GVK CSIA a hot spot for advertising in India. We are confident that with their expertise, TIM will create an experience for advertisers and passengers at par with the best in the world."
Sunder Hemrajani, Managing Director, TIM remarked, "We are delighted to continue our relationship with GVK CSIA and eagerly look forward to activating the opportunities at this one-of-a-kindnew Terminal 2 for advertisers. With the addition of Mumbai Terminal 2 to our bouquet of airport offerings we are the only players aptly poised to target India's premium audience in the most state-of-the-art environmentâ€
Once complete, T2 with an area of nearly 4.5 Lac sq. mts is estimated to transit 40 million passengers' domestic and international passengers per annum. Slated to be an iconic terminal, this will be a perfect expression of Mumbai's achievements, its ambition and its imagination thereby creating an inspiring experience and a welcoming gateway to Mumbai and India. Moreover with its meticulous planning and state-of-the-art technology, the terminal will offer passengers a seamless journey that will be enhanced by a series of wonderful experiences. Its overall design will give passengers a distinct'Sense of Place' and a clear awareness that they are in Mumbai. TIM has pioneered award-winning innovations at airports for brands across segments - automotive, telecom, banking and FMCG to name a few. With the new T2 Terminal, TIM looks forward to partnering with advertisers to create more impactful engagements with consumers.