Results For "OOH"
3754 News Found
Interactive bus shelters in San Francisco act like virtual aquariums
In Digital OOH By M4G Bureau - August 12, 2017
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish
BMW 5 Series slips into cruise mode on OOH landscape
In Campaigns By Bhawana Anand - August 12, 2017
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
India’s digital signage industry to grow by 18% by 2022
In OOH News By M4G Bureau - August 11, 2017
Increasing use of digital signages in OOH advertising is one of the key contributing factors
Smartron srt.phone connects with audiences in a flash
In Campaigns By M4G Bureau - August 10, 2017
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi
In OOH News By Bhawana Anand - August 10, 2017
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
WB Govt invites bids for FIFA Under 17 World Cup 2017 branding
In OOH News By M4G Bureau - August 08, 2017
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.
Railway road show & pre-bid meeting to be held tomorrow in Delhi
In OOH News By M4G Bureau - August 08, 2017
The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on August 9
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
‘OOH is primed for accelerated growth’
In OOH News By Nabamita Chatterjee - August 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.
‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas
In Campaigns By Bhawana Anand - August 04, 2017
Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main