‘We have plans to promote DOOH in a big way’

In Digital OOH By M4G Bureau - August 18, 2017

Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:

‘Most brands recognise the core strengths of DOOH’

In Digital OOH By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

‘If investments are delayed till the ground is right, it will be too late’

In Digital OOH By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

‘Our DOOH network is the finest in terms of quality, aesthetics’

In Digital OOH By M4G Bureau - August 18, 2017

Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:

‘It has been a pleasure to deal with Indian Railways’

In Digital OOH By M4G Bureau - August 18, 2017

Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:

‘DOOH media attracting more brands’

In Digital OOH By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

‘OOH can spur social entrepreneurship in a big way’

In Gallery By - August 18, 2017

Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’

‘OOH advertising is a $29 billion global industry’

In OOH News By M4G Bureau - August 17, 2017

The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.

Noida Authority decision to remove traffic signal media ‘not clearly communicated’

In OOH News By - August 17, 2017

Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created

Punjab Govt plans to expeditiously increase tax revenues from OOH

In OOH News By M4G Bureau - August 16, 2017

Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy