Results For "OOH"
3744 News Found
JCDecaux Australia partners with Seedooh to verify OOH campaigns
In Digital OOH By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
OOH industry continues to bear burden of inconsistent, arbitrary ad taxes
In OOH News By Rajiv Raghunath - April 18, 2018
Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?
Globally DOOH to grow at 12.60% CAGR during 2017-23
In Research By M4G Bureau - April 17, 2018
Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals
Vyoma enters the Kolkata market with 233 screens at 24 metro stations
In Digital OOH By M4G Bureau - April 16, 2018
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods
Australia’s Adshel introduces new DOOH trading model
In Digital OOH By M4G Bureau - April 16, 2018
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
Edelweiss cheers Indian icons at CWG 2018
In Campaigns By Bhawana Anand - April 16, 2018
The #BeUnlimited OOH campaign, planned and executed by MOMS Outdoor Media Solutions, features ace sports personalities Saina Nehwal, Dipa Karmakar, Mandeep Jangra, Heena Sidhu, Rani Rampal, and Manpreet Singh
‘OOH is a major medium for us’
In Viewpoints By Bhawana Anand - April 14, 2018
A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.
Srishti Communications bags Trivandrum airport media rights
In OOH News By Rajiv Raghunath - April 13, 2018
The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years
Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18
In OOH News By M4G Bureau - April 12, 2018
Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year
Mother Dairy reinforces strong brand presence in Mumbai
In Gallery By M4G Bureau - April 11, 2018
The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH