DHL Express to use OOH, other media to promote partnership with Hero Indian Super League

In OOH News By M4G Bureau - December 04, 2018

The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums

OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Welspun spreads out ethnic Spaces

In Gallery By Bhawana Anand - December 03, 2018

The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group

Welspun spreads out ethnic Spaces

In Campaigns By Bhawana Anand - December 03, 2018

The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group

Wonderbra returns to UK OOH with “Hello Me!”

In Digital OOH By M4G Bureau - December 03, 2018

Exclusive posters through Ocean revisit the most iconic billboard of all time with timely new message

#RockTheRibbon goes big on full motion screen

In Digital OOH By Rajiv Raghunath - December 01, 2018

Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

Mahindra First Choice goes strategic with Fuel Station branding

In Gallery By M4G Bureau - December 01, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

Mahindra First Choice goes strategic with Fuel Station branding

In Campaigns By M4G Bureau - November 30, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

LG PuriCare’s new visibility drive takes off at key airports

In Campaigns By M4G Bureau - November 28, 2018

LG has placed its latest range of air purifiers, LG PuriCare, at Delhi, Mumbai and Bengaluru airports