Mahindra First Choice goes strategic with Fuel Station branding
By M4G Bureau - November 30, 2018
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai
Mahindra First Choice, a multi-brand certified used car company, has executed a strategic outdoor campaign to target car users. The campaign has been tactically placed on media available at petrol stations to target the right TG. The campaign, handled by Glo, the out of home division of Lodestar Universal McCann, has been executed in Mumbai and Delhi NCR. In Chennai conventional media has been included in the plan.
The month-long campaign goes with the message ‘Giving Wheels to a Billion Dreams’.